Pop-up Store

This is a group work project done together with my classmate Summer. The task given by the lecturer is to choose two brands and create a collaboration Pop up store to showcase their product inside. We choose Reebok and Sony Ericson to showcase their product Zig Tech (Reebok) and Xperia (Sony Ericson). 

Both brands not only are one of the longest-sustaining brands that appeal to both young and old but the fact that it is capable of going through the test of time just like genetics.

Just like their brands' philosophy mentions " Dare to move, Dare to Change and Dare to Evolve." Therefore the idea of the design is Evolution Genetic with the combination style design of funky moving style by playing with moving neon lights, lines, and rustic material.